The Power of SEO
Benefits of SEO and Why It’s Important for Your Business
Search engine optimization ( SEO ) is a process that involves modifying web pages for search engines so that they appear higher in search results.
Doing this correctly will bring your business more awareness, engagement, and top-tier leads.
But that’s not all, we’ll explore some of the top reasons SEO is powerful and why every major business implements this.
THE IMPORTANCE OF SEO
Imagine walking into a library looking for your favorite non-fiction author to get the next book you’d like to read in the series, but nothing in the library is labeled.
There are just rows and rows of books.
That’s your website living on the internet if you aren’t using SEO. Except you're the unlabeled book in a huge library…
You could be anywhere, where does someone begin to search for you?
So you see how you could be losing out on potential customers by not giving yourself the chance to be found.
You must absolutely consider SEO when planning your website design, it’s a no-brainer. A well-designed, SEO-implemented website will make it easier for users to navigate and find what they need.
THE INTERNET WITHOUT SEO
If having your website found is the goal of SEO, then naturally, you would be really hard to find without SEO.
Without SEO the internet would be an unorganized mess of information, you’d have to know exactly what you’re looking for before you even start looking for it.
If you needed to find the nearest auto restyling shop to get your vehicle wrapped, you would completely have to rely on word of mouth, and if you don’t know whom to ask to get that word of mouth, you may have to drive around your city until you find a place and then make sure it’s a trusty business, and only then will you be able to figure out if they have a website or not connected to the business.
So you see how challenging gathering information would be without SEO...
HOW SEO WORKS
In order to optimize your website for search engines, you must first understand how search engine algorithms work.
After a multitude of updates from Google (the leading search engine which directly and indirectly controls about 94% of the internet), the most advanced way that SEO works today is using a web crawler.
Explaining this entire process may be the length of an entirely new blog post, so I’ll release a blog on how search engines work right here in the near future.
But, in short, there are two main parts to SEO: On-page optimization and off-page optimization.
On-Page Optimization includes things like creating unique titles, descriptions, and tags for each page of your website.
Off-page optimization involves building links back to your website from high-quality websites.
A BETTER EXPERIENCE FOR YOUR AUDIENCE
Improving your SEO directly correlates with improving the experience users have when they land on your website.
A well-organized and clearly optimized website is easy to navigate, so users should be able to find the exact information they’re looking for at the time they want it.
Imagine the library scenario, you could direct a person who walks into a building of over 10,000 books with a few well-labeled signs.
HOW TO START WITH SEO
If you are just starting out with SEO, there are several ways to begin. One option is to hire a professional SEO company or a person who can run and manage your SEO campaigns.
These come in form of, freelancers, consultants, or marketing managers who then oversee SEO efforts.
Another option is to study, and then use trial and error as you learn your way around how search engine optimization truly works.
You can gather a ton of information on SEO by searching online, implementing and using the right tools and software to measure results may be your biggest challenge as a newbie.
For an easy-to-follow and easy-to-understand checklist, read this short blog to get a checklist for your website and make sure your website is on the right path.
But regardless, doing some SEO is much better than not doing SEO at all, you may start small and build up as you learn.
HOW TO MEASURE SEO SUCCESS
There are two main methods of measuring success when it comes to SEO. First, you can measure how much traffic you receive through organic searches.
Second, you can measure how well your website ranks in search results.
Both of these measurements will help you determine whether or not your efforts were successful.
There are a number of tools and software you can use to track your SEO efforts.
Choosing the right tool can make the measuring process much easier to follow and gives you the ability to make the right decisions to positively affect business.
SHOULD YOU BE USING SEO
If you’re looking to grow your business through Google or organic search and you have yet to connect with an SEO professional, you must absolutely without a doubt put that high in priority on your to-do list.
Now if you’re in business just for the title of “Business owner” and you have no interest in ever-growing, you may be okay without using SEO.
FINAL THOUGHTS
Search Engine Optimization is a major part of any marketing plan and the success of any major business.
You don’t want to be the unlabelled book in a big library, nor do you want your book in a library that isn’t organized with labels.
Whether you’re actually using the benefits or not, SEO is here to stay, and the businesses that thrive incorporate it in their marketing efforts.
If your goal is more awareness, consideration, and sales, don’t sleep on SEO.
Get in contact with an SEO specialist and give your business the edge it needs to out do the competition.
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